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GEORGE GUY
graphic designer
FUSION by PowerA
Role: Art Direction / Graphic Design
FUSION is a sub-brand of PowerA dedicated to creating gaming accessories for the Pro Gamer market. I worked to refresh the logo design and branding and develop a line of premium packaging while working within the constraints of working with first-party licensors to adhere to brand standards across multiple platforms.
![](https://static.wixstatic.com/media/157bb9_baeaf54648114dd198e8857eff1c2653~mv2.png/v1/fill/w_527,h_586,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/157bb9_baeaf54648114dd198e8857eff1c2653~mv2.png)
![](https://static.wixstatic.com/media/157bb9_b8807d3846a4472f9b4dc747bf4e8995~mv2.jpg/v1/fill/w_218,h_218,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/157bb9_b8807d3846a4472f9b4dc747bf4e8995~mv2.jpg)
![](https://static.wixstatic.com/media/157bb9_853a06c0d7764aeca3a0c2d565d0613f~mv2.jpg/v1/fill/w_218,h_218,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/157bb9_853a06c0d7764aeca3a0c2d565d0613f~mv2.jpg)
![](https://static.wixstatic.com/media/157bb9_5b713a01294948fe8b5dfc00a29b43fb~mv2.jpg/v1/crop/x_0,y_50,w_2000,h_1950/fill/w_224,h_218,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/157bb9_5b713a01294948fe8b5dfc00a29b43fb~mv2.jpg)
![](https://static.wixstatic.com/media/157bb9_6eed48346af14535bd300897e6659a86~mv2.jpg/v1/crop/x_174,y_0,w_1826,h_2000/fill/w_199,h_218,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/157bb9_6eed48346af14535bd300897e6659a86~mv2.jpg)
![](https://static.wixstatic.com/media/157bb9_0a4875abc2c845a9ad87cc346b8fc268~mv2.png/v1/fill/w_218,h_218,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/157bb9_0a4875abc2c845a9ad87cc346b8fc268~mv2.png)
![](https://static.wixstatic.com/media/157bb9_efd8f6557e92463dabd8fdb1e98b6cb9~mv2.png/v1/fill/w_210,h_210,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/157bb9_efd8f6557e92463dabd8fdb1e98b6cb9~mv2.png)
![](https://static.wixstatic.com/media/157bb9_69d00d897517480dba02ebde5878a5ea~mv2.png/v1/fill/w_210,h_210,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/157bb9_69d00d897517480dba02ebde5878a5ea~mv2.png)
![](https://static.wixstatic.com/media/157bb9_6350292e75b241e29ed64700fdef369f~mv2.png/v1/fill/w_210,h_210,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/157bb9_6350292e75b241e29ed64700fdef369f~mv2.png)
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