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Adytum Cellars rebranding & label design

Role: Art Direction / Graphic Design

For this project, I was tasked with developing a logo redesign / rebrand with a multi-faceted list of goals: update the look and feel to bring more visibility and impact to the brand; provide a cross-over interest in both wine consumers as well as standard mead enthusiasts; and increase awareness of the vastly different types of mead varieties offered by the mead maker.

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